Long-standing Expertise

Leveraging advanced digital technologies, we are delivering frictionless financial services to the underserved

  • Mission


    We provide simple and reliable access to finance through innovative technologies and focusing on what customers truly need

  • Vision


    To help more people improve their financial well-being

  • Values


    In everything we do, we are committed to clear principles and values that contribute to the integrity of the company, productive interaction and effective work

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    We are entrepreneurial and take action without hesitation

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    We work on each task with the highest level of responsibility

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    Focus on people

    We strive to understand any person we interact with and to be understood in return

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    We achieve maximum results in minimum time

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    Bold thinking

    We keep clear priorities but welcome fresh ideas and stay open-minded to the new as well

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    We achieve more when working together

Our history & milestones

The history of UnaFinancial dates back to the late 2015, when the company started developing its first online lending service.

  • 2023


    Expanding UnaCash BNPL service to offer Point of Sale loans (POS)

  • 2021


    Launch of personal loan service Robocash.lk in Sri Lanka

  • 2021


    Launch of credit line and BNPL service UnaCash in the Philippines

  • 2021


    UnaFinancial enters the Philippines

  • 2017

    Croatia & EU

    Robo.cash, a fully automated investment platform, opens to investors

  • 2016


    Credit service Prestamer goes live in Spain

  • 2015


    Zaimer's first loan issued in Kazakhstan

Our Team

A strong mission-driven team implementing an effective business growth strategy

  • Sergey Sedov
    Sergey SedovChairman of the Board, Chief Executive Officer
  • Paul Valin
    Paul ValinMember of the Board
  • Ivan Adamovich
    Ivan AdamovichChief Financial Officer
  • Janis Bogdasarovs
    Janis BogdasarovsChief Legal Officer
  • Timofey Kostin
    Timofey KostinChief Risk Officer
  • Valentin Kobzev
    Valentin KobzevChief Marketing Officer
  • David Davtyan
    David DavtyanChief Technology Officer

Sergey has been building UnaFinancial since 2015, bringing it to the international scene with a particular focus on the Asian region. Today, Sergey leads the company further as the Chairman of the Board and CEO, supporting its successful performance. Sergey has a longstanding experience in business management, marketplace lending, real estate, commerce and production.